Quality packaging protects your products from damage and communicates their attributes to consumers. It also reflects your brand’s values and helps you stand out on the shelf.
Glass and natural fibers look great but are heavy and expensive to ship. Plastic, on the other hand, is eco-friendly and cost-effective. It can be flexible — as in bags and wrappers — or rigid, like bottles and jars.
Paper
A high-quality paper packaging material will be able to keep your products safe through shipping and storage. It should also be aesthetically pleasing and convey a premium brand image without breaking the bank. This is especially important for online sellers who don’t have a physical storefront to drive customer perceptions.
A good quality paper product will have a white surface on both sides, allowing for optimal printing and design options. It will also be stiff and durable. Paperboard is another high-quality option that’s used for various types of boxes and cartons. This product is made from a thicker, more durable version of paper and can be treated with bleach sulfate and CCNB (Clay Coated News Back) for improved printing performance and moisture resistance.
Many people think that cardboard is a cheap and low-quality packaging material, but it’s actually much thicker and more durable than paper. It’s also highly recyclable, which is a bonus for environmentally-conscious customers.
Chipboard is a type of paperboard that’s thicker and more durable than standard cardboard. It’s often used for secondary packaging and features ridges on one side that increase its strength and crush resistance. It can also be coated with fluting fiberboard to add an attractive and elegant look to the box. It’s also the type of cardboard that’s used for the luxury retail boxes of Apple iPhones and other expensive goods.
Glass
A glass bottle or jar conveys a sense of luxury that no other material can match. It’s also a great choice for premium brands that take sustainability seriously and want to highlight their efforts to do good.
Glass is a sustainable mono-material that can be recycled endlessly without losing its purity or quality. It also provides an effective barrier against external influences that can alter the aroma, flavor and composition of a product. It’s also food safe, making it an excellent option for beverages and other delicate products.
According to Emanuele Caricati, a consultant with the Glass Packaging Institute, glass is an ideal choice for brands that want to communicate a high-end image because it can be made from pure and natural materials and can be easily shaped to suit the product inside. Additionally, it’s naturally inert, which helps to prevent outside contamination and extend the shelf life of a product.
Packaging glass products is challenging, especially because they are brittle and fragile. The right void fill and packing materials are essential to keep them secure during shipping. For example, Styrofoam or corrugated cardboard can be used to make cell partitions that are sized perfectly for each piece of glass. This makes them stackable and keeps the box light and compact. Foam tape can also be used to seal the bottom of a box and add an extra layer of protection from bumps and drops.
Plastic
If your business is a manufacturer of high-end products, the packaging you use is crucial. It not only protects your goods from damage during shipping, but it also communicates the quality of your products to consumers. Premium packaging is often made from strong, lightweight materials that convey the product’s value to customers. It should also include features that deter tampering and theft. These can include container seals, shrink wraps and water-activated tapes. Opaque wraps can also be used to obscure the contents of your package.
Packaging related products at VSLPackaging.
Plastics are often considered the best choice for packaging because of their flexibility, strength, lightweight properties and cost. They are also able to preserve food and other products for longer than other materials. They are also resistant to moisture, fumes, germs and light. Plastic packaging is also highly recyclable.
Paperboard is a type of packaging that’s typically used for specific industries like cosmetics, and it can be printed on to display images or text. It’s also easy to cut, fold and form into various shapes and sizes. It’s also treated with bleach sulfate and CCNB to make it more durable.
Chipboard is another type of paperboard that’s a good option for high-end packaging because it’s rigid, lightweight and can be treated to allow direct printing. It’s also made from recycled paper and can be coated with abrasion-resistant material for added protection.
Cotton
Packaging is a big part of the product experience. It preserves and protects the goods inside, but it also needs to elicit an emotional response from customers and encourage brand loyalty. In order to do this, it’s essential that the highest quality packaging materials are used. These include glass, paper, and cotton. In addition, premium packaging often uses a variety of finishing techniques that make the package look more attractive and appealing to the eyes. For example, wood-oriented materials with decorative accents or metallized papers convey a sense of quality that is often associated with luxury brands.
Corrugated cardboard is a common type of packaging material that is sustainable, recyclable, and sturdy. It can be reinforced to accommodate heavier products or even molded to fit the shape of a particular item. It’s also a cost-effective option for transporting and shipping products.
Rigid boxes made of high-quality paperboard are a great choice for premium goods. They have a luxurious feel and can be customized with a wide range of printing options. They’re also an excellent option for shipping electronics because they’re able to resist moisture and heat.
Foil sealed bags are another popular type of packaging material. They’re ideal for small items like food and can be printed with branding. Unlike other packaging materials, these bags are fully vacuum-sealed from the outside world, which makes them perfect for protecting against dust and moisture.